Ivanka Visnjic is a Full Professor of Innovation at Esade Business School and a board-level advisor with over 20 years of research and advisory experience in business model transformation in established companies, helping them create and capture value as they shift to services, digital technologies and AI, and sustainability. She has held senior academic leadership roles at Esade Business School and previously worked at McKinsey & Company.

Her work spans advisory, research, and executive education across sectors, including industrial, biopharmaceutical, high-tech, and FMCG. Ivanka advises boards and executive teams on the strategic oversight of business model transformation, sharpening growth ambition and translating it into a coherent transformation agenda. She focuses on the operating model, capability build-out, and partner alignment required for innovation to scale into long-term value creation. 

She currently serves as an independent Non-Executive Director at Wiser Technology (BUL: WISR), a publicly listed IT services company, and has held advisory and board roles in startups and scale-ups, including Bridged Media. Her contributions have been featured in leading outlets, including Harvard Business Review and MIT Sloan Management Review, and she has been recognized with distinctions such as the IBM Faculty Award, Poets & Quants’ “Top 40 Under 40 MBA Professors,” and a shortlisting for the Panmure House Prize for her research impact.